HUPH — AI-Powered Admission Platform
Product Datasheet
HUPH adalah platform admisi berbasis AI yang mengotomasi seluruh funnel penerimaan mahasiswa baru — dari inquiry pertama sampai daftar ulang. Dibangun khusus untuk kebutuhan universitas Indonesia dengan fokus channel WhatsApp Business (Web dan Telegram tidak lagi dipakai per April 2026).
Platform Overview
| Target User | Tim admisi universitas (counselor, marketing, admin) |
| End User | Calon mahasiswa dan orang tua |
| Channel | WhatsApp Business (channel Web dan Telegram sudah dinonaktifkan April 2026) |
| Bahasa | Indonesian (primary), English |
| Deployment | Self-hosted (private cloud) |
Core Capabilities
1. AI Chatbot "Aria" — Asisten Admisi 24/7
Chatbot AI yang menjawab pertanyaan calon mahasiswa secara otomatis menggunakan knowledge base universitas.
| Fitur | Detail |
|---|---|
| Conversational AI | Menjawab pertanyaan seputar program studi, biaya, beasiswa, persyaratan, jadwal, dan kampus |
| Knowledge Base | Jawaban berdasarkan data resmi universitas — di-crawl otomatis dari website + dokumen internal |
| WhatsApp-Native | Fokus penuh pada WhatsApp Business — user bercakap langsung tanpa harus install app baru |
| Persona Adaptif | Menyesuaikan gaya bicara: ramah untuk calon mahasiswa, formal untuk orang tua, profesional untuk transfer student |
| Multi-Turn Memory | Mengingat konteks percakapan — calon mahasiswa tidak perlu mengulang pertanyaan |
| Guidance Rules | Admin bisa menambah aturan khusus yang wajib diikuti AI (contoh: harga formulir per prodi) |
| Bahasa Alami | Memahami singkatan (FK = Kedokteran), bahasa campuran (Indo + English), dan konteks percakapan |
2. Lead Scoring — Deteksi Otomatis Calon Mahasiswa Serius
AI menganalisis setiap percakapan dan menentukan seberapa serius calon mahasiswa.
| Fitur | Detail |
|---|---|
| Auto-Classification | Setiap percakapan otomatis di-label: HOT, WARM, atau COLD |
| Program Detection | AI deteksi program studi yang diminati (26 program di 5 college) |
| Campus Detection | AI deteksi kampus yang diminati (Karawaci, Medan, Surabaya) |
| Alasan | Setiap label disertai alasan dalam Bahasa Indonesia |
| Manual Override | Counselor bisa mengubah label dan funnel stage dari dashboard |
| Cluster Routing | Lead otomatis ter-route ke college cluster — counselor hanya lihat lead cluster-nya |
Kriteria:
| Label | Sinyal |
|---|---|
| HOT | Kasih data pribadi, mau daftar, tanya cara bayar, minta dihubungkan counselor |
| WARM | Tanya biaya spesifik, tanya beasiswa detail, bandingkan program |
| COLD | Tanya info umum singkat, sesi pendek, tidak follow up |
3. 8-Stage Admission Funnel
Melacak posisi setiap calon mahasiswa — dari pertama tahu sampai mahasiswa aktif.
| # | Stage | Artinya |
|---|---|---|
| 1 | Prospect | Tahu universitas tapi belum engage |
| 2 | Inquiry | Sudah chat / bertanya |
| 3 | Registered | Buat akun di portal pendaftaran |
| 4 | Form Purchased | Bayar formulir pendaftaran |
| 5 | Submitted | Dokumen lengkap, sedang di-review |
| 6 | Admitted | Diterima (lulus seleksi) |
| 7 | Committed | Bayar tuition (DPP + SPP) |
| 8 | Matriculated | Daftar ulang selesai, mahasiswa aktif |
4. WhatsApp Re-engagement
Sistem otomatis follow-up calon mahasiswa yang idle via WhatsApp.
| Fitur | Detail |
|---|---|
| 24 Template Messages | 3 percobaan x 8 funnel stage, Bahasa Indonesia |
| Smart Timing | Hanya jam kerja (08:00-17:00 WIB) |
| Cooldown | Jeda 24h-240h, maksimal 3x per stage |
| Auto-Stop | Reply masuk = semua pending batal |
| Opt-Out | Deteksi "STOP" = permanent opt-out (Meta compliant) |
| Admin Control | Toggle on/off, edit template, edit delay |
| Stats | Sent, replied, opted-out, failed — per hari/minggu/stage |
5. Human Agent Escalation
Transisi seamless dari AI ke counselor manusia.
| Fitur | Detail |
|---|---|
| 3 Trigger | User minta bicara orang, AI confidence rendah, topik sensitif |
| Seamless | Tetap di WhatsApp thread yang sama, nomor yang sama |
| Full Context | Counselor lihat seluruh transcript termasuk AI |
| AI Pause | AI berhenti saat counselor handle |
| Return to Bot | Selesai = AI aktif kembali |
6. Admin Dashboard
Pipeline Board - Kanban 8 kolom (funnel) atau 3 kolom (temperature) - Collapsible columns, progressive loading - Filter by cluster dan kampus
Agent Inbox - Real-time notifications - Take Over / Return to Bot (1-click) - SLA indicator, keyboard shortcuts
Follow-Up Monitor - Queue table, rules editor, stats dashboard - Toggle on/off, edit inline, cancel pending
Knowledge Base - Auto-crawl website, upload dokumen - Golden dataset Q&A, batch testing, gap analysis
Chatbot Settings - Identity, tone, answer length, emoji, language - Welcome message, quick replies, escalation config
Administration - 7 user roles, 5 college clusters, 26 program - Audience rules, guidance rules, audit log
7. College Cluster System
| Cluster | Program |
|---|---|
| CASS | Arsitektur, DKV, Hukum, Musik, HI, Ilmu Komunikasi, Kriminologi, Desain Interior |
| CBT | Informatika, Manajemen, Akuntansi, Sistem Informasi, Teknik Elektro, Teknik Industri, Perhotelan |
| CHS | Kedokteran, Farmasi, Bioteknologi, Teknologi Pangan |
| CIST | Fisika, Matematika, Teknik Sipil |
| CNE | Keperawatan, PGSD, Pendidikan Bahasa Inggris, Psikologi |
Key Differentiators
| SaaS (LeadSquared, Meritto) | HUPH | |
|---|---|---|
| Data | Cloud vendor | Server sendiri |
| Lock-in | Terikat kontrak | Tidak ada |
| Biaya | $300-2000/bulan | Infrastruktur saja |
| KB | Generic | Khusus universitas |
| Bahasa | English-first | Indonesian-first |
Unique Selling Points: 1. AI Lead Scoring dari percakapan natural (bukan form manual) 2. Guidance Rules — admin "ajarkan" AI tanpa coding 3. 8-Stage Funnel sesuai proses admisi universitas Indonesia 4. Cluster Routing — lead auto-route ke counselor per program 5. Self-Hosted — data tidak keluar server
Roadmap
Delivered
- AI Chatbot "Aria" dengan Knowledge Base (WhatsApp-native, Dify-backed)
- Lead Scoring (HOT/WARM/COLD + program/campus detection)
- 8-Stage Admission Funnel dengan pipeline board (collapsible, progressive loading)
- WhatsApp Re-engagement (24 template rules, 8 funnel stages)
- WhatsApp Full AI Processing (360dialog → Dify AI → auto-reply)
- Human Escalation (keyword detection, manual take over, auto-intro messages, Take Over dengan ConfirmDialog)
- Agent Inbox v2 (2-panel layout, reply composer, WhatsApp reply, message pagination)
- Admin Dashboard enterprise redesign (Phases 0-9) dengan 13-chart analytics dashboard
- Follow-up Monitor (queue, rules editor, stats dashboard)
- College Cluster System (5 clusters, 26 programs) dengan hybrid-lite ownership
- Chatbot Settings (identity, tone, behavior, advanced — synced ke Dify)
- Knowledge Base Management (crawl, upload, evaluation, gap analysis)
- Guidance Rules → AI Integration
- Intent Routing (Phase 1) — 4-tier classifier (deterministic regex → heuristic → Claude Haiku → default) + 10 handlers + escalation rules engine — shipped 2026-04-07
- Lead Capture Phase 2A — 4-tier hybrid extractor (regex + Claude Haiku LLM) + state machine + atomic leadStore — shipped 2026-04-07
- Realtime Socket.io substrate — embedded di API server dengan cluster-scoped rooms — shipped 2026-04-08
- Team Ownership (hybrid-lite) — program_match fluid → register_intent locks → manual always wins — shipped 2026-04-08
- Escalation Routing Phase 1 — notification fan-out (kind=escalation/notify) ke cluster counselors + globals — shipped 2026-04-08
- RBAC Phase 1.5 — cluster-based access control untuk marketing_counselor role — shipped 2026-04-08
- Counselor Dashboard (Phase 1.6) — view per-counselor dengan queue & KPI — shipped 2026-04-09
- API HTTP Auth middleware (Phase 0) — HMAC + NextAuth JWE forwarding + audit — shipped 2026-04-09
- Role-based Access (7 roles, cluster-locked for counselors)
- Audit Logging
Planned (Phase 2)
- AI-Guided Admission via WhatsApp — pendaftaran step-by-step lewat chat (deferred)
- Document Upload via WhatsApp — kirim dokumen langsung di chat via 360dialog → MinIO (deferred)
- Payment Integration (Midtrans) — payment link + konfirmasi dari WhatsApp (deferred)
- Laravel Admission API enrichment — cross-reference ke legacy system (deferred)
Security
| Aspek | Detail |
|---|---|
| Data Residency | Self-hosted |
| Access Control | 7-level role-based, cluster-filtered |
| WhatsApp Compliance | Opt-out, 24h window, Meta policy |
| Audit Trail | Siapa, apa, kapan, IP address |
HUPH — Mengubah setiap pertanyaan menjadi pendaftaran.